Over 100 firefighters have been tackling a fire that has badly damaged the roof of the Tesco store in Shripney Road, Bognor Regis. West Sussex Fire & Rescue Service was alerted by the actuation of a fire alarm in the store at 5:20am today. The first two fire crews to arrive on the scene from Bognor Fire Station quickly requested additional appliances when they arrived to find a fire in the first floor and roof space at the rear of the store, in an area used mainly for storage and staff welfare. Teams of firefighters wearing breathing apparatus began tackling the blaze from inside and an Aerial Ladder Platform was ordered from Worthing to tackle the fire from above and prevent it spreading. The main retail area on the ground floor filled with smoke but the fire crews were able to restrict the main structural damage to the first floor store room and staff canteen. The smoke was cleared by fire crews using a technique known as Positive Pressure Ventilation. At its height 15 pumps and supporting appliances were in attendance. Incident Commander Trevor Pilcher said ” The combination of a large number of resources we were able to deploy, plus the fire precautions built into the building meant we have been able to prevent it spreading to main part of the store. “The prompt actions of Tesco staff, following their fire drill by raising the alarm and evacuating the store quickly has meant no one has been reported injured. “Officers from our Fire Investigation Team are working with colleagues in the Police, speaking to witnesses and examining evidence at the scene to establish a cause, which at this stage is unknown” Fifty members of staff but no members of public were in the building and there are no reports of any injuries. Senior managers from Tesco are at the scene, working with staff and building surveyors to assess the damage and minimise the disruption to staff and customers.